Using Social Media to Share Culture

Social media, as we continue to immerse ourselves in the digital era, has blossomed into a dynamic forum for the exchange of cultural practices around the world. These channels allow us to connect with and learn from people of all backgrounds and cultures in ways that were previously impossible. Cultural representation, cultural appreciation vs. appropriation, the digital divide, and the social and political repercussions of this sharing are all obstacles that must be overcome.

Icons of social media

Cultural Representation on Social Media

The global reach of social media has created unparalleled venues for cultural expression. By democratizing the process of broadcasting cultural content to a worldwide audience, these sites have expanded the range of cultural expressions that are seen in the mainstream media.

Individuals give detailed, first-hand viewpoints on their cultures through sharing of their own experiences, rituals, languages, attire, and foods on social media sites like Instagram, Facebook, and TikTok. However, this portrayal also prompts concerns about generalizations and bias. Although people may have good intentions when portraying their culture online, the allure and convenience of social media's "bite-sized" information can occasionally lead to the perpetuation of harmful stereotypes. Therefore, it is essential to have a firm grasp of this dynamic in order to successfully use this platform.

Cultural Appreciation vs. Appropriation

The complex problem of cultural appropriation is also brought to the forefront by the increased dissemination of information about different cultures through social media. One positive effect of these mediums is the promotion of cross-cultural understanding, respect, and solidarity. On the other hand, they have occasionally enabled cultural appropriation, a practice in which aspects of one culture are appropriated without proper knowledge or respect, and which can easily lead to damaging generalizations or commercial exploitation.

It's important for social media influencers and corporations to find a middle ground between genuine appreciation and appropriation. One way to do this is to recognize the significance of the components they borrow from other cultures and give credit where it's due. Cultural appropriation is a complex and highly subjective issue, which is reflected in the current discussion about it on social media.

People browsing their phone

The Digital Divide

It's important to recognize the digital divide that exists around the world, even while social media may be a wonderful instrument for sharing culture. Cultures are under-represented since not everyone has access to these platforms.

A socioeconomic issue, the digital divide highlights the differences between urban and rural areas or wealthy and poor nations. As a result, those who don't have easy access to the internet may see their cultures misrepresented or ignored online. To promote greater cultural diversity and understanding in online spaces, governments and tech corporations must address this issue.

Socio-Political Implications

The cultural sharing capabilities of social media have far-reaching social and political repercussions, far beyond those of basic entertainment or instruction. The Arab Spring exemplifies the power of social media to spread countercultural ideas and galvanize people to take political action.

However, the dark side of social media is that it can encourage the spread of bigotry and hatred across cultures. Communities can become more divided as a result of the rapid dissemination of false information and hate speech. To prevent their abuse and to guarantee that they foster healthy cultural conversation, restrictions and platform guidelines must be in place.


The worldwide reach and easy availability of social media create an ideal setting for showcasing, appreciating, and debating the world's diverse cultural traditions. It's a means of self-expression that helps marginalized communities be heard alongside more dominant ones. However, there are important things to think about, such as the difficulties of accurate portrayal, cultural appropriation, the digital gap, and the social and political repercussions. As we continue to use these channels for cross-cultural communication, keeping these considerations in mind will help us create a space online that welcomes and appreciates differences.

Our Top FAQS

How can social media perpetuate cultural stereotypes?

While social media allows users to share their culture, its emphasis on bite-sized, visually appealing content can inadvertently lead to the creation and spread of cultural stereotypes. Users might choose to share only the most exotic, humorous, or striking aspects of their culture, leaving out the nuanced, everyday, or complex elements. This can give viewers a skewed, overly simplified understanding of the culture, reinforcing existing stereotypes.

How can we differentiate between cultural appreciation and cultural appropriation on social media?

The line between cultural appreciation and cultural appropriation can be subjective and tricky. However, some key differences exist. Cultural appreciation involves understanding, respect, and acknowledgment of the cultural elements being used. In contrast, cultural appropriation often involves using cultural elements out of context without understanding their significance, often for personal gain or amusement. This can lead to harmful stereotypes and feelings of disrespect.

What is the digital divide and how does it affect cultural representation on social media?

The digital divide refers to the uneven access to digital technology, including social media platforms, between different socio-economic groups, urban and rural areas, or developed and developing countries. This can lead to an imbalance in cultural representation on social media, with cultures that have less digital access being underrepresented or misrepresented. It underscores the need for policies and initiatives that can ensure more equitable internet access globally.

How does social media's sharing of culture impact socio-political situations?

Social media's cultural sharing has profound socio-political implications. On the positive side, it can disseminate cultural ideas that challenge the status quo, inspire political action, and empower marginalized groups. However, it can also spread cultural divisiveness, disinformation, and hate speech, contributing to community polarization. Hence, regulations and platform guidelines are needed to promote a healthy cultural discourse.

What can individuals do to promote a respectful cultural exchange on social media?

Individuals can contribute to respectful cultural exchange by learning about and understanding the cultures they interact with on social media. When sharing elements of a different culture, credit should be given, the cultural context should be respected, and the potential impact on the community should be considered. It's also essential to engage in dialogues around cultural appropriation, representation, and stereotypes, and to call out or report inappropriate content when necessary.

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